UMA leaders launch powerful spring agenda
“Coming off an EXPO where UMA operator attendance was up by 14 percent and the show floor was alive with traffic, the UMA executive committee…
Why bother with marketing? Here’s why
“Television won’t last because people will soon get tired of staring at a plywood box every night,” movie producer Darryl Zanuck once predicted.![]()
Video email is the hot new sales tool
BLOOMINGTON, Minn.—If your calls and emails aren’t being returned by potential customers like they once were, you aren’t alone. Research shows most are unanswered or…
Sell ‘value’ over price
If you are in the charter business, you also seem to be unavoidably in the discount business. We use lots of ways to justify it,…
Press Release: Bus & Motorcoach News Announces The Marketplace
FOR IMMEDIATE RELEASE
VP Demand Creation Services 2779 Aero Park Drive Traverse City, MI 49686
(Traverse City, Mich. – April 4, 2019) Bus & Motorcoach…
Meet some next-generation travel industry leaders
Five industry leaders who took the stage to pick up industry awards during the UMA EXPO in January stood out for their age—as well as…
New Year, New Prices?
It seems like business shuts down somewhere before Thanksgiving and starts back up for real somewhere mid-January. This provides us with some much needed time…
Expo ‘Unheadliner’ will have you laughing your way to success
Watch Scott Stratten strut across the stage in his black tee and jeans, arm flailing as he shouts dramatically into the microphone, and it’s not…
Changing how you view your website
I grew up in a world where there was no such thing as websites. In fact, it wasn’t until I was in high school that…
Market niche: Chinese student tours
A new study by the University of Illinois shows there’s a potentially lucrative market in tours of U.S. colleges for Chinese students.
Joy Huang, professor…