The Power of Common Sense
Last weekend I took my two oldest kids to a state park. As we pulled up to the entrance, we were met by a park…
Loyal buyers pay more
I have spent a lot of time talking about the prices that consumers pay for motorcoach services in North America and my belief that they…
RIP All-inclusive Pricing
Seventeen years ago my wife, young daughter and I went on a cruise to Mexico. The allure of the cruise was that it was “all-inclusive”…
Sell ‘value’ over price
If you are in the charter business, you also seem to be unavoidably in the discount business. We use lots of ways to justify it,…
New Year, New Prices?
It seems like business shuts down somewhere before Thanksgiving and starts back up for real somewhere mid-January. This provides us with some much needed time…
Changing how you view your website
I grew up in a world where there was no such thing as websites. In fact, it wasn’t until I was in high school that…
Can the ancillary fee strategy work for us?
By Christian Riddell
As the executive director of the Motorcoach Marketing Council, I travel. Some months it is more than others, but without fail, whenever…
Four ways to gather data, increase business
Big data is a big deal. Marketers around the globe have turned to data as a powerful ally in finding new customers and cross selling…