Whip Around mobile app speeds vehicle inspection
By Rick Stoff
James Colley was working for a freight forwarding company in New Zealand in 2015 and noticed how much time drivers spent walking…
Turning buses into moving billboards offers perks
by Shandra Martinez
When the NCAA Final Four came to San Antonio this spring, each of the college basketball teams had a bus wrapped with…
The ‘Campaign Bus’ takes center stage
By Kim Schneider
(Everywhere), Pa.—When building name recognition is key to besting a long-time incumbent, it’s not a bad idea to roll through the highways…
Time can be the ultimate killer of marketing
For those of you who may not know, we recently wrapped up the first-ever motorcoach marketing industry survey. The survey accounted for nearly 3,500 pieces…
An ounce of proactive marketing is worth a ton of business
The difference between doing something proactively and doing it reactively is obvious.
From vehicle maintenance to our own personal health, there are myriad reasons why…
Here are some items to add to your marketing toolbox
Marketing is a big umbrella. Everything from websites to T-shirts falls under it, and sometimes it can be difficult to know where to start.
In…
Dream big, Budweiser marketing guru tells operators
ST. LOUIS — A key to marketing at the world’s largest brewer is understanding its “brand essence,” the functional and emotional benefits provided to consumers,…
