Category: Marketing Minute
Loyal buyers pay more
I have spent a lot of time talking about the prices that consumers pay for motorcoach services in North America and my belief that they…
RIP All-inclusive Pricing
Seventeen years ago my wife, young daughter and I went on a cruise to Mexico. The allure of the cruise was that it was “all-inclusive”…
Sell ‘value’ over price
If you are in the charter business, you also seem to be unavoidably in the discount business. We use lots of ways to justify it,…
Clean up for a spotless reputation
Keeping buses clean is vital, not only for a company’s public image, but from a safety standpoint as well. The job, though, of washing buses…
Social Media: Not Always Friendly
Social media has become paramount to a business’s marketing strategy — as well as how the public learns about, comprehends, and responds to brands.…
New Year, New Prices?
It seems like business shuts down somewhere before Thanksgiving and starts back up for real somewhere mid-January. This provides us with some much needed time…
Changing how you view your website
I grew up in a world where there was no such thing as websites. In fact, it wasn’t until I was in high school that…
Market niche: Chinese student tours
A new study by the University of Illinois shows there’s a potentially lucrative market in tours of U.S. colleges for Chinese students.
Joy Huang, professor…
