The key to marketing is the drip, drip, drip of repetition
Erosion is a pretty strange way to start a marketing column, but let’s be honest — it’s probably not as strange as tomatoes.
I was…
Category: Marketing Minute
Want to stand out? Make sure your USP is up to date
We use lots of acronyms when we talk about marketing and sales, phrases like SEO, ROI, CPC and PPC.
And while you don’t need to…
With July gone, it’s time to move on your 2017 goals
By Christian Riddell
Motorcoach Marketing Council
A few weeks ago I wrote a check for the first time in a long time. It felt almost…
Ignoring negative online reviews is never an
I think we can all remember moments in our professional careers when we wished we could have crawled under a rock and made everything go…
An ounce of proactive marketing is worth a ton of business
The difference between doing something proactively and doing it reactively is obvious.
From vehicle maintenance to our own personal health, there are myriad reasons why…
Here are some items to add to your marketing toolbox
Marketing is a big umbrella. Everything from websites to T-shirts falls under it, and sometimes it can be difficult to know where to start.
In…
Dream big, Budweiser marketing guru tells operators
ST. LOUIS — A key to marketing at the world’s largest brewer is understanding its “brand essence,” the functional and emotional benefits provided to consumers,…
No Time for Marketing? Just Let Us ‘Do It For You’
By Christian Riddell
Motorcoach Marketing Council
For the past four years, it has been my pleasure to help the Motorcoach Marketing Council further its mission.
…
One Person’s Motorcoach is Another Person’s Party Bus
By Christian Riddell
Motorcoach Marketing Council
What do you call something that drives in a bus lane, carries passengers and offers groups the safest,…