Adam Hall finally joins the ‘family’ at John Hall’s Alaska

For years, Adam Hall and Joseph Hall have joked about being siblings.

John Hall's Alaska
Adam Hall

“People used to joke that I was the long-lost brother because of our last names,” Adam said laughing. 

But though Adam and Joseph are not related, Adam is officially joining the “family.” He is the new Director of Corporate Sales for John Hall’s Alaska, the second-generation family-owned motorcoach and tour company. 

He plans to use his 13 years of experience in the motorcoach industry to help expand the company’s operations in the Midwest and Alaska, particularly in its growing charter bus sector.

Elizabeth Hall, CEO of John Hall’s Alaska, said that Adam’s history with the family as a vendor and his experience in the industry made him an ideal fit. 

“Adam really understands our family business and the dynamics of working with both John Sr. and the next generation that handles most of the day-to-day operations,” she said.

‘Happy accident’

Despite Adam’s longtime business connection to the Hall family’s company, his new role came about by chance. 

“I was having a casual conversation with someone who spoke with Elizabeth, and that’s how this opportunity came up. It was just one of those happy accidents,” said Adam.

Alaska
John Hall, Sr. with two of his three children, Elizabeth and Joseph.

Joseph Hall, Vice President of Fleet Operations, says Adam’s years working as a vendor at REI, Bridgestone and PAX Training will be a strength.

“Adam’s experience will be a strong asset as we continue to grow. His industry knowledge and established relationships will help us meet the increasing demand for our services,” Joseph said.

Founded in 1983, John Hall’s Alaska provides tour packages across Alaska, the Yukon, and the Canadian Rockies and has expanded to offer motorcoach charter services in the Midwest. 

Adam will focus on expanding JHA Transportation, the charter bus part of the business based in Lake City, Minnesota.

“We need to grow our Minnesota operations, and Adam’s the go-getter who can push that forward,” Elizabeth said. 

Company’s evolution

John Hall’s Alaska has evolved since John Hall Sr., transitioned solely to Alaska tours in 2001. His three children, Elizabeth, Joseph and John Jr., have worked to grow and diversify the business.

“Over the last 12 years, we’ve undone everything he did,” said Elizabeth. “We run the buses year-round now, we’ve opened a maintenance operation, and we run buses in Minnesota. Diversifying has kept us alive, especially during the pandemic.”

The company, which has 10 motorcoaches and about 40 employees, has been able to maintain half of its staff year-round, a significant change from earlier years when operations would shrink in the winter. 

For Adam, the motorcoach industry has always been more than just a job. 

“I never saw myself as a salesman. I always viewed everyone in this industry as friends,” said Adam. “There’s no other industry like it – those who are fierce competitors over contracts will still stop to help each other out on the side of the road. It’s all about relationships, and that’s what I love.”

Despite living just outside of Omaha, Adam won’t need to relocate for the job. He’ll work remotely while traveling between the company’s Anchorage and Lake City operations.

While Adams feels a part of John Hall’s Alaska family, Elizabeth said the company prioritizes creating a family-oriented culture so everyone feels valued. 

“We want all our employees to feel like they’re part of the family and stick around for a while,” she said. 

Adam says he feels like he has come home with his new role.

“We’ve always joked about being family, and now it feels like I really am. I’m excited to be here and make a real impact.”

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