PORTLAND, Ore. WiFi in Motion, a leading coach industry supplier of mobile internet and cellular data network services, is changing the brand name of its commercial products to SinglePoint.

Beginning late last month, SinglePoint Communications LLC, essentially split the brand identity of its cellular broadband gateway products and services.

The companys WiFi In Motion brand and website is now being used strictly for the promotion of its consumer RV and boat products, while all commercial-grade products and services that is, those sold to the bus industry - are now being marketed under the SinglePoint brand.

A site, www.your1point.com, has been set up to serve commercial users.

"Now, charter (bus) companies can go to our site, download product sheets, check out product specifications and even request a web presentation all at one place," said Rob Taylo, CEO of SinglePoint.

"We are always looking for ways to make the buying process easier for our customers. More importantly, since we offer a technical product, we need to provide an educational format, so that the product can be easily understood," said Taylo. "I personally felt that our WiFi In Motion site was great for the consumer, but it lacked depth for the commercial client.

"Moving forward, our customers can expect greater detail and information on the new site," Taylo added.

SinglePoint distributes and sells the Moovbox line of products, which act as a bridge between a vehicle and high-speed cellular data networks, including 3G/HSPA, EV-DO and WiMAX, providing Wi-Fi access and an ethernet-based local area network for connecting on-board systems such as CCTV and passenger information systems.

SinglePoint also sells wireless antennas, amplifiers and wireless data services.

"As we continue to gain more and more interest from the commercial markets, we have found it is crucial that we properly brand ourselves," said Dan Pech, a sales executive at SinglePoint Communications.

"The term Wi-Fi tends to paint a company like ours in the corner of only providing one thing: wireless internet access. Our products do so much more than this by acting as a central hub inside a bus, which allows mission critical data to be transferred back to headquarters, while also providing the amenity of passenger Wi-Fi."