ALEXANDRIA, Va. — The 2027 UMA Motorcoach EXPO will offer expanded education and professional development opportunities for bus and motorcoach industry employees Jan. 17-20 in San Antonio.
“Each year, the UMA Education Committee, led by Chair Elizabeth Kamalakis of CoachLight Tours, develops an exceptional educational lineup,” said UMA President and CEO Scott Michael. “The 2027 program will bring fresh perspectives to a wide range of topics important to today’s motorcoach professionals.”
Featured sessions will cover market research, artificial intelligence and contract business:
- “So, what is your market?” will challenge operators to examine their customers, competitors, pricing and service areas. Participants will explore ways to identify growth opportunities and decide where to invest in sales, marketing, employees and other resources.
- “Artificial Intelligence — How You Will Use This New Technology?” will examine ways operators can use AI to save time, support decisions, improve customer service and help employees accomplish more. The session also will address risks and the need for policies as employees experiment with AI tools.
- “Artificial Intelligence — We’re Breaking New Ground” will look at AI’s growing role in sales, reservations, customer communication, dispatch, maintenance, data analysis and training. Participants will explore emerging capabilities and how companies and employees can prepare to use them.
- “Seeking Contract Business” will explore how private and public contracts can provide steady revenue and work. The session will cover where to find contracts and how to turn existing work into ongoing agreements.
Additional session titles and descriptions will appear in upcoming issues of Bus & Motorcoach NewsFLASH.
Operators can register for the 2027 UMA Motorcoach EXPO to take part in the education program.
