SAN FRANCISCO What happens when you huddle-up an enlightened professional sports franchise, a 21st century internet marketing company, and a fast growing charter bus company?

You get an innovative approach to developing and marketing a shuttle service for San Francisco 49ers football games.

The 49ers, Accelar, a Silicon Valley-based internet website design and marketing company, and El Camino Trailways, a South San Francisco-based motorcoach operator, announced a comprehensive joint marketing agreement last month to create, develop and promote alternative transportation for 49ers games.

The resulting "49ers Game Day Packages" have been specifically designed and are being marketed, via the web, to 49ers fans wanting to attend games at Candlestick Park from various locations across Northern California, including Sacramento, Davis, San Jose, Santa Clara, Palo Alto, Milpitas, Walnut Creek, West Oakland, Belmont, Burlingame and San Carlos.

"This partnership is aimed at getting as many of our fans out of their cars in favor of more convenient and environmentally friendly forms of transportation," said Jim Mercurio, San Francisco 49ers vice president, stadium operations and security.

"By way of this new partnership, Accelar and El Camino Trailways commitment to the 49ers and most importantly, our fans, is impressive. We have every reason to believe they share our views and commitment to providing exceptional customer service to our fans, making it that much easier for us to partner with them in this endeavor."

Accelar, which describes itself as a Travel-2.0 start-up company, specializes in delivering internet solutions to the group travel services market. The company has launched a portal, 49ersShuttle.com, to provide 49ers fans with an interactive game day transportation alternative with on-line forums, fan-generated content, fan organized communities and e-commerce solution for purchase of various 49ers game day transportation and hospitality packages, including what are labeled as "Ultimate, Supreme, Premium and Value Packages."

"We are delighted to offer 49ers fans a new portal of their own where they can not only personalize and customize their 49ers game day transportation experience, but also share their views, opinions, messages, pictures, video clips and experiences with other 49ers fans with customized Facebook and Twitter pages", said Kumar Shah, Accelars chairman and CEO.

"With special game day prizes, express shuttle service to Candlestick Park, and a variety of 49ers game day packages we have brought to the 49ers fan base all across Northern California new and exciting ways to purchase their tickets for the express shuttle service provided by our partner, El Camino Trailways, through Accelar-powered portal, www.49ersShuttle.com.

"The 49ersShuttle.com is the first game day portal we have launched under a broader initiative - www.GameDayShuttle.com, a portal for sports fans all across the nation - to deliver to the sports fans for each sports team their own self-organizing portal, and personalized and customized game day experience", said Shah.

"We are delighted to partner with the 49ers and with Accelar to deliver to 49ers fans the experience of arriving at Candlestick Park in a hassle-free and quick way with our 49ersShuttle Tail-Gate Express Service and 49ersShuttle Express Service, and a fully staffed game day customer service, operation, and tech support center," said Bob Aube, El Camino Trailways director of sales.

"We have partnered with Accelar, our internet solutions provider, to deliver a self-organizing, 49ers fans-driven express service portal www.49ersShuttle.com - where the 49ers fans determine the time and location for the 49ers express shuttle service.

"Based on the input received from the 49ers fans we have created our 49ersShuttle Tail-Gate Express service for those fans who want to get to the park early for their tail-gate parties and the 49ersShuttle Express Service that will considerably shorten the time to get to the Candlestick Park compared to other transit-bus like services with numerous stops along the way," said Aube.

El Camino Trailways also has transportation and ticket packages available, including game day tickets, tail-gate party tickets and express shuttle service tickets.

David E. Pickeral, executive adviser to Accelar, calls the collaboration between Accelar, the 49ers and El Camino Trailways "historic."

"For anyone who lives in, has visited, or has otherwise ever tried to drive in the Bay Area during football season the benefits of this scenario are manifest. I only hope it catches on in other cities and their sports franchises," said Pickeral.