DENVER -- The two-month-old "Get Motorcoachified" campaign has launched a consumer website designed to not only build awareness of the advantages of motorcoach travel but lead potential customers to companies participating in the industry-wide promotional effort.

GetMotorcoachified.com is an integral aspect of the campaign because it provides a direct link between consumers who see coaches wrapped in Get Motorcoachified graphics and operators whose buses display the wraps.

The campaign and its website were developed by the nonprofit Motorcoach Council of North America, and got off the ground with the help of several volunteer motorcoach operators, manufacturers, suppliers, industry associations and others who support the campaigns mission of building public awareness about the benefits of motorcoach travel.

Fabulous Coach Lines of Branford, Fla., worked with the councils public relations and marketing coordinator, Heather Horton, to complete the web content and sites virtual tour image map.

Green Room International Productions of Athens, Ga. (www.griproductions.com) donated web development, photography, design and video production services required to complete the website, along with the Flash animation and informational videos.

"The council will utilize these robust interactive tools to virally disseminate campaign information to the traveling public to educate them about the comfort, convenience, practicality, value and environmental benefits of luxury motorcoach transportation, using the internet, YouTube and other social media websites," said Horton.

Initially, the primary thrust of the council is to convince as many operators as possible to wrap one or more of their coaches in Get Motorcoachified graphics that convey pro-motorcoach-travel messages in bold lettering. (See Aug. 1 and Oct. 1 Bus & Motorcoach News.)

Earlier this summer, Canadian founding partner, Turbo Images, collaborated with Zeto Creative to enhance the campaigns bus wrap designs to work seamlessly on a variety of bus makes and models, to upgrade the aesthetics, and to facilitate installation of the vinyl graphics.

Motor Coach Industries co-sponsored a webinar last month that attracted more than 50 operators to create awareness about the campaign, and host an interactive session to respond to operator questions.

This month, the Motorcoach Council and the Get Motorcoachified campaign are co-sponsoring, with ABC Companies and REI (Radio Engineering International), an operator luncheon at the annual convention and trade show of the California Bus Association.

Gaylord Hotels of Nashville, Tenn., will promote the Get Motorocoachified campaign by displaying graphics on convention shuttle buses at ABA Marketplace in January.

Both the United Motorcoach and American Bus associations have donated booth space to the council at their expositions this winter.

To learn more about the campaign, go to www.GetMotorcoachified.com. To get involved, e-mail pr@motorcoachcouncil.org, or visit www.MotorcoachCouncil.org and click the CAMPAIGN tab.