UMA, Marketing Council launching new award at Expo
For any of you that have attended a meeting where I have been asked to speak, you can probably recite in perfect cadence our mission:…
The key to marketing is the drip, drip, drip of repetition
Erosion is a pretty strange way to start a marketing column, but let’s be honest — it’s probably not as strange as tomatoes.
I was…
Podcast 004 – 8/25/2017: Marketing your Motorcoach Services with Chris Riddell
Helpful UMA Guides: https://www.uma.org/guides/
Motorcoach Marketing Council: http://motorcoachmarketing.org/
Contact: For more information about UMA: info@uma.org To talk with…
An ounce of proactive marketing is worth a ton of business
The difference between doing something proactively and doing it reactively is obvious.
From vehicle maintenance to our own personal health, there are myriad reasons why…
Here are some items to add to your marketing toolbox
Marketing is a big umbrella. Everything from websites to T-shirts falls under it, and sometimes it can be difficult to know where to start.
In…
Dream big, Budweiser marketing guru tells operators
ST. LOUIS — A key to marketing at the world’s largest brewer is understanding its “brand essence,” the functional and emotional benefits provided to consumers,…
Marketing your services can be simple and affordable
ST. LOUIS — The best motorcoach customers are aging out of the market while most potential consumers do not know how bus transportation could meet…
No Time for Marketing? Just Let Us ‘Do It For You’
By Christian Riddell
Motorcoach Marketing Council
For the past four years, it has been my pleasure to help the Motorcoach Marketing Council further its mission.
…
Marketing Council to Auction MCI J4500 during Expo
ST. LOUIS – The Motorcoach Marketing Council’s seventh annual live and silent auctions — to be held during UMA Motorcoach Expo 2017 in St. Louis…