The Museum of Broadway opens in Times Square

The Museum of Broadway opened this week with a ribbon cutting. The highly anticipated museum, located in the heart of New York City’s Times Square at 145 W. 45th St., is the first-ever permanent museum dedicated to the storied history and legendary artistry of Broadway musicals, plays and theaters.

The Museum of Broadway is founded by entrepreneur and two-time Tony Award-winning producer Julie Boardman and Diane Nicoletti, founder of the award-winning experiential agency Rubik Marketing. 

The Museum of Broadway is located in Times Square. (Photo Credit: Taylor Hill)

This one-of-a-kind museum is an immersive and interactive theatrical experience devoted to musicals, plays and the people who create them. Featuring the work of dozens of designers, artists and theater historians, the museum takes visitors on a journey along the timeline of Broadway, from its birth to the present day, where the past, present and future of Broadway come together like never before.

“The Museum of Broadway is a made-to-order destination for motorcoach groups. There’s no doubt the destination is already on group itineraries,” said Ken Presley, United Motorcoach Association Vice President, Legislative & Regulatory Affairs & Industry Relations/COO.

The exhibit of Ziegfeld Follies at the Museum of Broadway. (Photo Credit: Taylor Hill)

 A visual history

Guests travel through a visual history of Broadway, highlighting groundbreaking moments through a series of exhibits that showcase — and show off — spectacular costumes, props, renderings, rare photos, videos and more.

The musical Hair exhibit at the Museum of Broadway. (Photo Credit: Taylor Hill)

Along the way, guests learn more about some of the pivotal shows that transformed the landscape of Broadway — the moments that pushed creative boundaries, challenged social norms and paved the way for those who would follow. 

The “Annie” exhibit at the Museum of Broadway in NYC. (Photo Credit: Taylor Hill)

Some of the exhibits and immersive experiences feature “The Phantom of the Opera,” “The Lion King,” “Hair,” “Ziegfeld Follies,” “Show Boat,” “Oklahoma!,” “The Wiz” and “Rent,” among many more. Overall, the museum highlights more than 500 individual productions from the 1700s through the present.

An exhibit on Broadway history at the Museum of Broadway. (Photo Credit: Taylor Hill)

The museum also celebrates the behind-the-scenes activity of this dazzling American art form with “The Making of a Broadway Show” exhibit, which honors the community of brilliantly talented professionals — both onstage and off — who bring Broadway plays and musicals to life every night.

The exhibit for The Wiz at the Museum of Broadway. (Photo Credit: Taylor Hill)

Special exhibits

 The museum will also feature a selection of special exhibits, the first of which is “The American theatre as seen by Hirschfeld,” curated by David Leopold, Creative Director of The Al Hirschfeld Foundation. This new exhibition, created exclusively for The Museum of Broadway, takes visitors through nine decades of Hirschfeld’s iconic images of theater in this country through 25 drawings and prints from 1928 to 2002. Visitors will be brought face to face with the original productions of “Fiddler on the Roof,” “The Phantom of the Opera,” “The King and I,” “Sunday in the Park with George,” “Funny Girl,” “Ragtime,” “Beauty and the Beast” and “Hairspray,” among others.

Exhibit for Rent and Bring in ‘da Noise, Bring in ‘da Funk at the Museum of Broadway in NYC. (Photo Credit: Taylor Hill)

Visitors will also be able to sit in a replica of Hirschfeld’s barber chair, where he drew all the finished drawings in his career, as well as view a selection of sketchbooks that he used to record his initial impressions of shows in out-of-town tryouts and previews. 

The Phantom of the Opera exhibit at the Museum of Broadway. (Photo Credit: Taylor Hill)

Portraits of Meryl Streep, Julie Andrews, Stephen Sondheim, Liza Minnelli and John Leguizamo — many signed by their subjects — will also be on display, and visitors will have the chance to create a Hirschfeld portrait of themselves with a new app created exclusively for this exhibition. There will also be Hirschfeld coloring pages available to make the exhibition fun for visitors of all ages.

The gift shop at the Museum of Broadway. (Photo Credit: Taylor Hill)

Tickets for The Museum of Broadway can be purchased at These timed tickets start at $39, and a portion of every ticket sold will be donated to Broadway Cares/Equity Fights AIDS.


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