Georgia Coach Lines Inc. has traveled a road that has taken it from weekend runs for local church groups to a presence on the highways across the United States.
Founded in 1985 by Clarence E. Cox Jr., Kenneth Cox and a group of friends, the family-owned business is now in its second generation of leadership, headed by Chief Operating Officer Clarence E. Cox III and his wife, CEO Wendy Hollingsworth-Cox.
Headquartered in Fayetteville, Georgia, Georgia Coach Lines is moving up in the motorcoach industry. The game-changer? Their partnership with Prevost, their leaders say.
In 2023, Georgia Coach Lines added its first new Prevost H3-45 motorcoach to the fleet. By 2024, it added another. And in 2025, Prevost delivered not one but four new H3-45s, all from the 100th Anniversary Edition lineup. With a fleet of 12 motorcoaches, half now Prevost, the company’s transformation is undeniable.
“When the new buses rolled in, it wasn’t just another delivery—it was a celebration,” said Clarence Cox III. Prevost sent a full team, including a factory technician, to welcome the new additions to the Georgia Coach Lines family. “We’re not looking for special treatment,” he added. “We just want quality, and Prevost delivers.”
Building on long relationship
The relationship with Prevost is built on trust that spans years. After their go-to sales representative, Janet Cathey, Southeast regional commercial director, joined Prevost, the company followed.
“We trusted her before, and that trust only grew when she joined Prevost,” Cox said.
The decision to go with Prevost’s H3-45 was a no-brainer, Hollingsworth-Cox said.
“This coach sells itself,” she said. “It’s sleek, smooth, and stunning. People actually stop and say, ‘I want to ride the bus with the peaches on the back of it.”
Drivers agree. The H3-45’s elevated height provides excellent visibility, especially in tight or urban environments. Thanks to its smooth suspension, long hauls feel easier, safer, and more enjoyable.
But it’s not just about looks or comfort. Prevost’s commitment to safety stands out. With automatic braking, rollover protection, e-mirrors, lane departure warnings and full 360-degree camera coverage, the H3-45 is built to protect.
The company also opted for top-tier CloudOne seating to ensure every passenger rides in premium comfort, a decision in line with its brand promise of “Changing Dreams Into Reality, One Seat at a Time.”
Service another factor
Technology also makes life easier. “Our drivers now play the safety video from an SD card—so simple compared to the old DVD setup,” Cox said.
Big baggage bins? Check. That’s a must-have for school bands, sports teams, and any group with gear in tow.
“Our customers love it—and they always want to check out the Prevost first,” Hollingsworth-Cox said. “It’s got that wow factor.”
Even when things go wrong, Prevost steps up. During a recent charter in New York, a coach went down—but Georgia Coach Lines didn’t miss a beat. Another bus was dispatched, and by late afternoon the Prevost service team in South Plainfield, New Jersey, had the coach repaired and back on the road. It rejoined the tour, with customers none the wiser.
“In our world, downtime just can’t happen,” Hollingsworth-Cox explained. “And with Prevost, it doesn’t. I realized the other day that I haven’t received a single call about over-the-road issues. That says everything.”
“The experience with Prevost has been incredible,” Cox added. “Being invited to their 100th anniversary celebration in Quebec and treated like family—even as a smaller operator— meant the world to us. We felt valued. We were valued.”
