Prevost is expanding its Clean + Care program with the release of “Ready to Go,” a package of easy-to-use tools designed to help operators restart their business.
The new program includes messaging and marketing for bus and tour businesses, including many new processes and procedures to support operators in reassuring riders that they can safely resume group bus travel.
“We realize operators have many new procedures to keep in mind as they start-up business again,” Prevost Director of Marketing Michael Power said in a statement.
“Communicating these new activities can be done easily using the tools in our “Ready To Go” program. Operators can choose from the package the resources they need to lead their communication and marketing efforts.”
The customizable “Ready To Go” program for operators’ restart of business includes press releases, social media posts, website content, email letter to customers, coach cleaning checklist, and disinfection procedures.
All communications are available in English, French, and Spanish.
Power added that additional initiatives are coming, and would be shared by regional sales managers and customer support representatives. Questions can also be sent to firstname.lastname@example.org.