Expert speakers join education lineup for Motorcoach EXPO

The quality and relevance of education is a top reason bus and motorcoach operators attend United Motorcoach Association’s Motorcoach EXPO. Whether you need to be prepared to face a crisis, find the newest ways to attract and retain drivers or assess the true value of your company, you’ll find the expertise you need in Nashville from January 19 to 23.

UMA has more than two dozen topics on tap along with a cadre of expert presenters for a robust curriculum that makes the most of your time away from your business and equips you with tools and knowledge you need to run your business better in this competitive economy. New presenters are being announced each week. You can read here about the schedule so far. The complete lineup of education and presenters is online at

Crisis Plan Workshop

Presenters: Bob Crescenzo and Michelle Wiltgen

Once a crisis occurs, it is too late to create a plan. This workshop will emphasize the importance of being prepared before anything happens and get you started on crafting an effective response to any crisis.

Learn from two industry experts, Lancer Insurance’s Bob Crescenzo and National Interstate Insurance’s Michelle Wiltgen, exactly what should be included in any good crisis plan. The goal of this workshop is to help you walk away with a draft crisis plan outline for your company.

Capturing Your True Cost

Presenter: Jim McCann

An EXPO favorite, Jim McCann of Spader Business Management Inc. will walk you through ALL the expenses your business is incurring from insurance to fuel and help you break them down so you can see what you are really making.

The Difference Between Managing and Leadership

Presenter: Jim McCann

Management expert Jim McCann explains the difference between leading and managing in a workshop that will empower you to become a more effective leader. We manage tasks and projects, not people. We should, instead, be leading people. This session will discuss the differences in detail and provide insight on how to be effective doing both.

How the Limo Industry is Disrupting the Traditional Motorcoach Business: Selling an Experience to Attract New Customers and New Business

Presenter: Kenneth James Lucci

Ken Lucci has decades of experience as an entrepreneur and consultant in the chauffeured transportation business, and he’ll offer his insights about why selling an experience is intrinsic to selling all chauffeured transportation. “We have the privilege to take people special places and give our customers memories that will last them forever,” Lucci says. In this workshop you will learn how to harness this with a uniquely crafted experience for your customers so their trip and service is unforgettable. Your customers will become the best promoters for your company. This is an area where limo businesses excel and motorcoach operators can learn to up their game.

Managing and Meeting Your Customers’ Expectations

Presenter: Andi Gray

Managing expectations can boil down to communicating. Andi Gray, a business consultant and founder of Strategy Leaders, will guide attendees to engaging in successful communications with customers so you deliver exactly what they expect. Attendees will also learn how to set up a system to take failures and turn them into a learning tool to improve. Gray specializes in helping businesses to achieve growth, profit, stability, predictability and peace of mind.

Modern Recruiting in a Driver Shortage

Presenter: Jeremy Reymer

Founder and CEO of DriverReach Jeremy Reymer is passionate and innovative in addressing today’s challenges with recruiting drivers. He’ll share ways to best position yourself so you can thrive in today’s driver-shortage environment by creating a better applicant experience, providing impactful human interactions and utilizing simple, modern technology to support your efforts.

As a member of the American Trucking Association’s Workforce Development Committee and the American Transportation Research Institutes Research Advisory Committee, Reymer is devoted to solving the industry’s greatest issues. In 2016 he founded DriverReach, a modern driver recruiting management solution, to address the ongoing challenges with recruiting, qualifying and hiring CDL drivers.

Sharing New Technologies to Help Your Sales and Marketing Team

Presenter: Beth Ziesenis

Your Nerdy Best Friend Beth Z returns to EXPO for an encore presentation. She will entertain, enlighten and empower attendees to discover new, cost-effective technology tools that will make their jobs easier. You will learn new ways to produce stronger marketing and sales campaigns by changing your game. Attendees will leave this session prepared to put helpful new tools to work.

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