Why bother with marketing? Here’s why
“Television won’t last because people will soon get tired of staring at a plywood box every night,” movie producer Darryl Zanuck once predicted.![]()
Life, pre-AC
Eggy was doing his pre-trip inspection when the explosion happened.
Our typical pre-trip involved standing 10 feet from the curb, gazing hopefully at our vehicle…
Innovation can come at a price
It was one of the strangest sales leads ever. A gentleman asked what it would cost to buy a new coach outfitted as a rolling…
Insure your future by making nice with your insurers
“The insurers are leaving, the insurers are leaving!” If William Dawes had been a bus guy, he’d be frantically roaring about the countryside, I’m sure,…
Can seat belt buzzers get students to buckle up?
By Michael J. Bowers
On May 17, 2018, a New Jersey school bus was in an accident that took the lives of one teacher and…
Push or Pull?
It was pitch black as the empty Scenicruiser climbed an icy Colorado slope. Wheels spinning, it fought the grade, and the grade won. It slid…
Embrace technology, but keep the safety net
Cruising a rocky coastline in my 17-foot “yacht,” we were suddenly swallowed by a fog bank. In those pre-GPS days you had only two choices.…
Let’s be proactive when it comes to bus safety
“I put it on the fax and punched in the number,” whined Margie.
She was driving us nuts. As sales assistant, she couldn’t seem to…
Take a Seat!
The great philosopher Arthur Fonzarelli once said “sit on it,” and it seems a worthy introduction to a column on seats.
The bus industry isn’t…
Standing tall is tough in era of over-regulation
My most recent DOT physical was a nightmare. I knew I was old, fat, deaf and nearsighted, but finding out I am 5’7” tall was…
Eggy was doing his pre-trip inspection when the explosion happened.
Our typical pre-trip involved standing 10 feet from the curb, gazing hopefully at our vehicle…
Innovation can come at a price
It was one of the strangest sales leads ever. A gentleman asked what it would cost to buy a new coach outfitted as a rolling…
Insure your future by making nice with your insurers
“The insurers are leaving, the insurers are leaving!” If William Dawes had been a bus guy, he’d be frantically roaring about the countryside, I’m sure,…
Can seat belt buzzers get students to buckle up?
By Michael J. Bowers
On May 17, 2018, a New Jersey school bus was in an accident that took the lives of one teacher and…
Push or Pull?
It was pitch black as the empty Scenicruiser climbed an icy Colorado slope. Wheels spinning, it fought the grade, and the grade won. It slid…
Embrace technology, but keep the safety net
Cruising a rocky coastline in my 17-foot “yacht,” we were suddenly swallowed by a fog bank. In those pre-GPS days you had only two choices.…
Let’s be proactive when it comes to bus safety
“I put it on the fax and punched in the number,” whined Margie.
She was driving us nuts. As sales assistant, she couldn’t seem to…
Take a Seat!
The great philosopher Arthur Fonzarelli once said “sit on it,” and it seems a worthy introduction to a column on seats.
The bus industry isn’t…