VISALIA, Calif. — The California Bus Association (CBA) concluded its annual convention and tradeshow last month, marking another year of education, networking, and recognition for leaders in California’s motorcoach industry.
The three-day convention’s agenda focused on compliance, safety, and operational best practices. Attention was also given to evolving marketing strategies, addressing the challenges operators face in a rapidly changing regulatory and economic landscape.
A highlight of the gathering was the keynote address delivered by Justin Osmond, a member of the renowned musical Osmond family. He shared his story of perseverance and purpose, a message that resonated with industry members who have navigated shifting market demands and post-pandemic recovery.
During the annual business meeting, the CBA Board of Directors renewed its terms and appointed Fahri Cimen of Highline Charter to fill a vacancy created earlier in the year by Mike Waters’s departure from Coach USA.
The highlight of the event was the awards ceremony, recognizing excellence and dedication across California’s bus and motorcoach industry. This year’s award recipients are:
Operator of the Year: Ebmeyer Charter & Tour
Ebmeyer Charter & Tour is a third-generation company with more than 45 years of experience. Industry peers praised the company for its strong core values, disciplined financial model, and reputation for reliability. Ebmeyer operates debt-free and owns its fleet, facilities, and properties, a business approach that has contributed to long-term stability. The company was also recognized for community involvement and charitable contributions. Several operators noted that Ebmeyer sets a benchmark for customer service, professionalism, and sound business practice.
Vickie Cole Memorial Award for Women in Leadership: Jodi Merritt, president, H & L Charter
Jodi Merritt, president of H & L Charter, a third-generation leader in her family’s business, was honored for her advocacy, mentorship, and operational excellence. Under her leadership, H & L Charter has expanded its offerings, invested in modern equipment, and developed a company culture centered on safety and teamwork. A member of the American Bus Association board and a participant in Women in Buses, Merritt is known for mentoring women operators and encouraging broader representation in leadership roles. Colleagues call her a consistent advocate for family-owned companies navigating complex regulatory and economic pressures.
Honorary Membership and Lifetime Achievement Award: Mike Waters, Coach USA
Waters was recognized for his decades of service to the California motorcoach industry. “Thank you, Mike, for your extraordinary, legendary service and the profound impact you have made on countless members throughout the years,” said CBA President Michael Giddens. “Your legacy is an inspiration to us all.”
Outstanding Maintenance Technician of the Year: Willy Wondolowski, Gold Coast Tours
William “Willy” Wondolowski of Gold Coast Tours, a 40-year veteran and shop foreman, implemented a 3,000-mile/45-day preventive maintenance regimen that significantly improved fleet reliability, reduced breakdowns, and strengthened safety performance. Colleagues credit him with mentoring numerous technicians and establishing a culture of precision, accountability, and continuous improvement.
Outstanding Driver of the Year, Large Company Division: Jose Retana Valenzuela, Lux Bus America
Jose Retana Valenzuela, a driver with nearly 25 years of experience, has been with Lux Bus America for nine years and is known for his flawless safety record and high customer-service ratings. He is a Charter Mentor, a lead driver for operations training, and a frequent choice for high-profile assignments. Clients routinely request him by name, and colleagues said his leadership helped secure first place in a 2022 client roadeo competition.
Outstanding Driver of the Year, Small Company Division: Lonnie Reynolds, H.B. Limo Services
Lonnie Reynolds has been a commercial driver for more than 30 years and a commercial driver trainer for more than 15 years. As an FMCSA-approved training facility operator, he has helped many new drivers enter the industry. Known for his patience, professionalism, and leadership, he regularly volunteers for community and charity events and mentors aspiring commercial drivers.
“These individuals and companies exemplify the very best of California’s transportation industry,” said CBA President Michael Giddens. “Their leadership, skill, and professionalism set the standard for all of us.”
CBA thanked its sponsors and partners who supported this year’s convention, especially corporate partner Prevost.
The CBA’s 2026 convention, its 52nd annual meeting, will be Oct. 25–27 at Rohnert Park in Sonoma County.
