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Author: Christian Riddell

Following up on quote requests is key to closing sales

Following up on quote requests is key to closing sales

April 17, 2018 | by Christian Riddell |

 

The Marketing Council’s mission is to help operators sell more charters, to more people, for more money.

Sure, it’s catchy and rolls off the…

Bibbidi-bobbidi-boo: synergy marketing works like magic

Bibbidi-bobbidi-boo: synergy marketing works like magic

March 13, 2018 | by Christian Riddell |

I was recently asked to speak at a conference. The request was simple: “Teach them how to land more business without spending as much time…

Coconut shrimp for less than $6? They had me at hello

Coconut shrimp for less than $6? They had me at hello

February 11, 2018 | by Christian Riddell |

I love shrimp. Not the little ones that come in cheap cocktails or the week-old ones at the local all-you-can-eat Chinese buffet.

I’m talking about…

Change is the vehicle to make business goals a reality

Change is the vehicle to make business goals a reality

January 14, 2018 | by Christian Riddell |

Let’s face it: change sucks.

It’s often scary and inconvenient, and in many cases it means we have to stretch. Just like the rest of…

Sell better bananas and make monkeys out of competitors

Sell better bananas and make monkeys out of competitors

December 29, 2017 | by Christian Riddell |

 

Let’s raise our prices. Yep, you heard me. One, two, three — go!

OK. Prices have been raised. See you next month.

If only it…

UMA, Marketing Council launching new award at Expo

UMA, Marketing Council launching new award at Expo

November 10, 2017 | by Christian Riddell |

For any of you that have attended a meeting where I have been asked to speak, you can probably recite in perfect cadence our mission:…

The key to marketing is the drip, drip, drip of repetition

The key to marketing is the drip, drip, drip of repetition

October 30, 2017 | by Christian Riddell |

Erosion is a pretty strange way to start a marketing column, but let’s be honest — it’s probably not as strange as tomatoes.

I was…

Want to stand out? Make sure your USP is up to date

Want to stand out? Make sure your USP is up to date

September 2, 2017 | by Christian Riddell |

We use lots of acronyms when we talk about marketing and sales, phrases like SEO, ROI, CPC and PPC.

And while you don’t need to…

With July gone, it’s time to move on your 2017 goals

With July gone, it’s time to move on your 2017 goals

August 10, 2017 | by Christian Riddell |

By Christian Riddell

Motorcoach Marketing Council

A few weeks ago I wrote a check for the first time in a long time. It felt almost…

Ignoring negative online reviews is never an

Ignoring negative online reviews is never an

July 13, 2017 | by Christian Riddell |

I think we can all remember moments in our professional careers when we wished we could have crawled under a rock and made everything go…

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The Latest from Bus & Motorcoach News

  • Building a culture of safety: How we cut injuries by 50% at Disney Parking & Transportation June 13, 2025
  • Distinctive Systems names new managing director, expands development team June 12, 2025
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  • Bus driver skills competition returns to Long Beach in honor of industry leader June 10, 2025
  • Trans-Bridge Lines celebrates Safety Week with training, awards, and updates June 7, 2025

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