ALEXANDRIA, Va. — Behind every motorcoach on the road is a successful sales conversation.
That’s the message behind the United Motorcoach Association’s Sales Summit, which was created in 2019 to help operators strengthen sales skills, improve customer service and grow their businesses.
While passengers see polished coaches, professional drivers and smooth operations, every trip begins with a salesperson who understands a customer’s needs, addresses concerns and secures the booking.
The summit provides practical sales training, industry-specific insights and proven strategies designed specifically for bus and motorcoach operators.
Early-bird registration for the 2026 UMA Sales Summit closes Friday. Registration remains open through July 9.
