Following up on quote requests is key to closing sales
The Marketing Council’s mission is to help operators sell more charters, to more people, for more money.
Sure, it’s catchy and rolls off the…
Bibbidi-bobbidi-boo: synergy marketing works like magic
I was recently asked to speak at a conference. The request was simple: “Teach them how to land more business without spending as much time…
Coconut shrimp for less than $6? They had me at hello
I love shrimp. Not the little ones that come in cheap cocktails or the week-old ones at the local all-you-can-eat Chinese buffet.
I’m talking about…
Change is the vehicle to make business goals a reality
Let’s face it: change sucks.
It’s often scary and inconvenient, and in many cases it means we have to stretch. Just like the rest of…
Sell better bananas and make monkeys out of competitors
Let’s raise our prices. Yep, you heard me. One, two, three — go!
OK. Prices have been raised. See you next month.
If only it…
UMA, Marketing Council launching new award at Expo
For any of you that have attended a meeting where I have been asked to speak, you can probably recite in perfect cadence our mission:…
The key to marketing is the drip, drip, drip of repetition
Erosion is a pretty strange way to start a marketing column, but let’s be honest — it’s probably not as strange as tomatoes.
I was…
Here are some items to add to your marketing toolbox
Marketing is a big umbrella. Everything from websites to T-shirts falls under it, and sometimes it can be difficult to know where to start.
In…