Road to Zero Coalition seeks to end highway deaths

TASCA, Ill. – The Road to Zero Coalition, managed by the National Safety Council, released a comprehensive report laying out strategies for ending roadway deaths in the United States by 2050.

It is the first time in the nation’s history that so many organizations have collaborated to put forth a comprehensive plan to address motor vehicle fatalities, which have recently increased after years of decline.

The coalition report identified three main initiatives to reduce roadway fatalities:

  • Double down on what works through proven, evidence-based strategies
  • Advance life-saving technology in vehicles and infrastructure
  • Prioritize safety by adopting a safe systems approach and creating a positive safety culture

“We demand 100 percent safe operations in aviation, marine, pipeline, rail and transit, we should cultivate a corresponding societal demand for safe roads,” said Deborah A.P. Hersman, president and CEO of the National Safety Council.

“With these three guidelines, everyone can do something to reduce fatalities on the roadway. Getting to zero fatalities is not impossible – it just hasn’t been done yet.”

The report can be found at https://www.nsc.org.

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