The Ontario Motorcoach Association (OMCA) is partnering with Indigenous Tourism Ontario (ITO) in an effort to support Indigenous tourism.
Together, the Canadian organizations are partnering on ways to help increase tourist engagement, educate tourism operators and promote Indigenous tourism experiences across Ontario.
ITO and OMCA entered a Memorandum of Understanding on Nov. 14 at the OMCA Marketplace Event held in Niagara Falls, Ontario.
“This undertaking will support OMCA’s strategic goals to foster an understanding of Indigenous business culture, build meaningful and supportive Indigenous relationships, and increase engagement with its current and future members, local Indigenous groups and operators,” the OMCA said in a news release.
Indigenous tourism expertise
ITO will act as the expert in Indigenous tourism for OMCA and provide linkages to current tourism operators looking to market their businesses and experiences, as well as provide cultural authenticity training initiatives, increase the growth of Indigenous members and help support cross-cultural educational opportunities.
OMCA is an association that values its reputation for integrity. Its directors, officers and members strive to exercise the utmost good faith in their business relationships. The objectives of the association are to support a high standard of industry service to the traveling public and to develop and maintain representation with government entities on behalf of its members.
Indigenous Tourism Ontario, the province’s first and only dedicated Indigenous tourism organization, focuses on uniting communities, Indigenous organizations and industry leaders to support the growth of Indigenous tourism in Ontario. By focusing on cultural authenticity, workforce development, product development, and marketing and branding of Indigenous-owned and -controlled tourism businesses, ITO establishes a platform for Indigenous cultural expression and preservation through tourism.