International Motorcoach Group (IMG) is turning to technology to improve the customer experience.
After an extensive search, the North American motorcoach network selected The Bus Network (TBN) to modernize its website quoting tools.
TBN, creators of the industry-leading SalesDriver tool, has helped IMG launch new functionality on its website. This tool allows customers to plan their charters quickly and easily with state-of-the-art visual trip planning. Requests are then sent to IMG operators who serve the area the trip will be traveling.
“We are excited to be the first network to make these powerful tools available to our customers,” said Bronwyn Wilson, President of IMG. “We have seen that customers are shifting their online shopping expectations. This change is a huge leap forward in delivering a more familiar and effective experience when they book charters with IMG operators. This initial launch is the first stage of an ongoing project to enhance customer and IMG operator online experience.”
Helping customers ‘get exactly what they want’
The new tool developed by TBN allows customers to plan their trips online using a familiar Google Maps-powered interface. During the process, they can also choose the type of vehicle they want to book and any additional items or services they may need during the trip.
IMG’s decision to jump to the new technology is a testament to the power of these next-generation solutions, said TBN CEO Christian Riddell.
“We have delivered over 60,000 quotes to operators, and customer feedback is consistent,” Riddell said. “These tools make it easier and faster for them to get exactly what they want, and it feels comfortable, easy to use, and familiar. We are excited that people shopping for IMG-certified member companies can now access these same benefits.”
IMG’s website has long been a resource for customers interested in choosing operators who embrace the network’s commitment to customer service and safety and want a nationwide network’s reliability.
As an invitation-only network, customers can confidently deal directly with operators who own and operate vehicles and eliminate the risk of dealing with fly-by-night brokers. These new tools make access to these benefits more accessible than ever before.
Customers can see this new tool on the IMG website at quote.imgcoach.com