Brian Dickson, a regular contributor to Bus & Motorcoach News and owner of Bus Business Consultants LLC, has released his first video-style post on Ground Transportation Insights, his weekly publication on Substack.
The video features a conversation with Louis Bookoff, co-founder of Busie, focusing on one of the motorcoach industry’s most persistent challenges: the lack of real-time operational performance data.
In the discussion, Dickson and Bookoff explore how the data gap affects daily operations, its impact on profitability, service quality, and decision-making, and practical steps operators can take to gain visibility and act sooner.
“Too often, operators are forced to manage reactively simply because critical information arrives too late,” Dickson said. “Better technology and stronger operational practices can help close that gap.”
Since launching earlier this year, Ground Transportation Insights has published more than 35 posts covering topics such as culture and team development, leadership, management, and productivity. Drawing on more than 20 years of experience — including leadership roles with Disney Transportation, Coach America, and All Aboard America Holdings — Dickson uses the platform to share lessons learned, highlight innovative voices, and provide actionable strategies for industry leaders.
The full video post, “You Spoke, We’re Addressing: Closing the Data Gap,” is available on Substack.
