LAS VEGAS -- A new application is being launched that turns an android smartphone into a "visual radar device," warning drivers of potential vehicle collisions.

A product of software development firm Picitup, the iOnRoad VisualRadar application takes advantage of the processing power and multitasking capabilities of high-end android smartphones.

The application uses the smartphones camera and built-in sensors to detect vehicles up ahead, alerting drivers when there is danger, says Picitup.

The application enables the phone to "map" roadways in real time, including calculating the users speed via the smartphones sensors. As the drivers vehicle approaches danger, an audio and visual warning pops up to alert the driver of a possible collision, allowing him or her to brake in time.

The application can be used in "background mode," allowing users to run the driver-alert application while taking phone calls or operating the phones navigation application.

"iOnRoad is at the forefront of a movement to leverage the smartphone . . . for safe driving applications," said Roger C. Lanctot, senior analyst, global automotive practice, Strategy Analytics.

"iOnRoad redefines the smartphone-based navigation experience creating an almost magical merger of existing technologies. This launch is just the beginning of an entirely new user experience being enabled with smartphone technology, sensors and accelerometers."

Picitup said there are other iOnRoad applications drivers can tap into:

Personal web dashboard: It allows users to improve their driving skills by viewing their latest drives and alerts.

Notification narration: Uses text-to-speech to read incoming notifications to alert drivers.

Road snap shots: Allows drivers to take a snapshot of a hazard or reckless driver and automatically post it to Facebook.