VB Group Marketing & Event Resources says it plans to focus on enhancing its marketing and social media services for motorcoach operators and travel professionals now that its partnership with the Virginia Motorcoach Association has run out.
Vicki Bowman, President of VB Group Marketing, says the partnership with VMA produced many achievements and positive collaboration.
“We’re leaving on a high note,” she said. “It’s a positive transition for both sides, and we’re confident that the association’s next chapter will be a great one.”
Bowman said her company’s plans reflect VB Group‘s desire to maintain a boutique-style approach to its work.
“We don’t want to become a large company. We prefer to keep things small and personal, where we can be very involved with our accounts,” she said. “This allows us to provide hands-on support and to focus on initiatives that truly make a difference for our clients.”
VB Group will continue its partnerships with the California Bus Association and the Minnesota Charter Bus Operators Association. The company was recently named Executive Director for the Minnesota group, a role Bowman describes as both a challenge and an opportunity.
“Minnesota has so much room for growth,” she said. “We’ve already modernized the association significantly over the past 18 months, and we’re excited to keep building on that progress.”
VB Group also sees new opportunities to work directly with motorcoach operators. Services will include developing marketing campaigns, managing social media, and consulting on business development strategies.
“Our goal is to work with operators to help them update their websites, create innovative campaigns, and grow their audiences,” Bowman said. “We want to provide them the tools they need to stand out and succeed.”
VB Group Marketing & Event Resources is a women-owned and operated business that provides marketing, branding, and event solutions for the motorcoach, charter, and tour industries. More information is at www.vbgmarketing.com.
