Prevost appoints industry veteran John Busskohl as West Coast Director
Prevost appoints motorcoach leader John Busskohl, who brings 30 years of industry experience, as West Coast regional commercial director.
New 40 Over 40 Legends video series spotlights Mike Waters
Brian Dickson, contributor to Bus & Motorcoach News, debuts a new video series honoring industry veterans with 40-plus years of service.
Brian Dickson launches first GTI video tackling industry data gap
Brian Dickson’s debut GTI video with Louis Bookoff explores solutions to the motorcoach industry’s real-time operational performance data challenges.
New look, smarter moves: Coach rebrand drives change
Brian Dickson shows how a fleet refresh and smart strategy bring hospitality into the driver’s seat.
Shaq, free throws, and buses: Sometimes you need help
Shaq’s shooting struggles teach a fleet-sized lesson: Even elite performers need outside experts to fix costly, persistent operational issues.