Starr Tours President Pete Borowsky joins GNJMA board

Pete Borowsky, President at Starr Bus Charter & Tours, has joined the Greater New Jersey Motorcoach Association (GNJMA) Board of Directors. He was appointed by the Board of Directors in October to fill a vacancy.

Starr Tours
Pete Borowsky

The appointment puts Starr back into a leadership role. The three-generation family business has a long history in the development and success of the Association, first called the Atlantic City Bus Owners Association, founded in 1981, then continuing with the expansion outside of Atlantic City and beyond New Jersey, resulting in the name change to GNJMA.

“Pete will be a true asset to our dedicated and devoted Board. We look forward to working with him as we continue our representations of all the members in GNJMA,” said Tim Stout, president of GNJMA and Stout’s Transportation.

During his tenure at Starr, which has been in business for more than 75 years, Borowsky has brought his entrepreneurial spirit to the company, seeking not only to continue to grow and improve existing business lines but to develop new ones. In recent years, that has included the expansion of Starr’s tour business to own and operate Eyre Tours, a Maryland-based tour company, as well as the creation and development of Starr’s college break bus service.

Tech, e-commerce experience

Borowsky spent 20 years in the technology and e-commerce space before joining Starr based in Trenton, New Jersey. As an early member of startups including and CDNOW, as well as established companies such as eBay and PayPal, he gravitated towards leading teams to solve complex problems and build excellent customer experiences. 

This same desire was at play when Borowsky started his own company,, now one of the leading online art galleries, which features more than 20,000 works from artists around the world. 

Borowsky says he’s thrilled to have dedicated team members who come to work every day looking to exceed the high expectations Starr’s customers have grown accustomed to. An important part of this team is his wife, Sandy, whose grandparents founded Starr in 1947. 

“For over 20 years, I have brought a desire to tackle and solve big problems to all the work I do. With experience ranging from new online technologies to transportation and travel, it’s all about building great customer experiences, and leading the right teams to execute on them,” Borowsky said in his LinkedIn profile.

While Borowsky grew up and lived in Los Angeles for a number of years after college, Yardley, Pennsylvania, has been home for the past 25 years. 

As part of his board duties, Borowsky will serve on the association’s Legislative Committee.

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