The Pennsylvania Bus Association’s longtime Marketplace event will be rebranded as the PBA Group Travel Marketplace beginning in 2027, reflecting an expanded vision and broader focus on the group travel industry.
The event will continue to provide the same networking and business-building opportunities while broadening its emphasis beyond traditional group leader participation to include motorcoach operators, destinations, attractions, hotels, tourism partners, and travel suppliers, PBA announced.
“The new name better captures what this event has become and where it is headed,” said Alison Sherman, chair of the Marketplace committee and a member of the PBA board. “Our goal is to create meaningful business connections across all sectors of the group travel industry while continuing to maintain the relationships and opportunities attendees have always valued.”
Next year’s PBA Group Travel Marketplace is scheduled for March 23-24, 2027, and will be hosted by Discover Lancaster at Spooky Nook Sports in Lancaster County, Pennsylvania.
Known as one of the region’s premier destinations and home to the largest indoor sports complex in North America, Spooky Nook Sports will be the venue for networking sessions, appointments and industry engagement.
“We are thrilled to partner with Discover Lancaster and bring the newly branded PBA Group Travel Marketplace to Spooky Nook,” said Pattie Cowley, executive director of the association. “This event has always been about building relationships and creating opportunities. As our industry evolves, this updated identity gives us room to grow while staying true to the purpose and connections that have made Marketplace successful.”
Additional details about registration and programming will be announced later.
The Pennsylvania Bus Association is a nonprofit organization founded in 1923 that represents private bus companies and promotes motorcoach travel as well as tour and charter services in cooperation with travel industry supplier members.
