DENVER - The Motorcoach Council, the industrywide group that promotes public awareness of the benefits of motorcoach travel, has elected a new board, named an executive director, and adopted a strategic marketing plan.

Elected to two-year terms were: Brian Annett of Annett Bus Lines (chairman); Jack Wigley of All Aboard America (vice chairman); Ron Bast of Riteway Bus Service; Scott Merriman of Scenic America Tours, and James Mills of Gaylord Transportation & Tours.

Directors elected to one-year terms were: Gladys Gillis of Starline Transportation (secretary/treasurer), and Sandy Allen of Royal Coach Tours.

Peter Pantuso of the American Bus Association and Victor Parra of the United Motorcoach Association will continue to serve on the board as representatives of the industrys national associations.

Former chairman Todd Holland of Ramblin Express, and Steve Klika of the International Motor Coach Group will serve as nonvoting ex-officio members of the board.

Annett presented Holland with an achievement award for his "extraordinary dedication" to the council as its founding chairman.

"Todd Hollands dedication to this campaign has been unwavering and he helped the council get where it is today, and we are indebted to his dedication to the industry," said Annett.

Heather Horton has been named executive director of the council, and will help develop and implement programs and policies adopted by the board. Previously, Horton was the councils public relations and marketing coordinator.

Pamela Wolff, who specializes in travel, tourism and hotel promotions, has been retained to procure strategic partnerships and alliances for the council.

"We plan to reach beyond our core industry partners to forge long-term alliances with additional strategic partners . . . as we build consumer awareness and shift public awareness toward motorcoach travel," said council chairman Annett. "Grant money and federal funding is also being pursued."

For more information about the council and its programs, contact Horton at (720) 449-9000, or go to www.MotorcoachCouncil.org or http://www.GetMotorcoachified.com.