DENVER The Motorcoach Council, the fledgling organization that wants to promote motorcoach travel to a national audience, has hired a Bloomington, Ind.-based marketing firm.

The councils board and early financial supporters met here last month to review materials submitted by public relations and marketing firms that responded to the councils request for proposals.

Picked from the 20 firms that submitted bids was an outfit called Finelight, which specializes in direct response, branding and health care marketing.

While the company calls Bloomington home, it also has offices in Chicago, Louisville and New York.

Finelight bills itself a full-service agency, serving both national and international clients, staffed by "leading-edge strategists, award-winning creatives, and some of the savviest marketing executives in the business."

"We create marketing campaigns and experiences that connect with consumers and motivate them to respond," says the agency.

Most of Finelights business is with health care-related organizations but it also counts as clients such firms as Bombardier Aerospace, Brunswick, Fidelity National Financial, Nippon Life Insurance, and two manufacturers of large RVs, Georgie Boy Manufacturing and Newmar Corporation.

Initially, Finelight account executives plan to get smart on the coach industry and work with the council on setting overall goals and objectives.

Key nonindustry individuals working with the council are: Heather Horton of Admin on Demand in Erie, Colo., who has been acting as the councils spokeswoman; Leslie Hawk of Finelights Louisville office, Elizabeth Blevins of Finelights Bloomington office and Anne Goetz of the firms office in Chicago.

Launched at UMA Motorcoach Expo in January, the Motorcoach Council expects to initiate a member recruiting campaign in the next few months. (See Sept. 1 Bus & Motorcoach News.)