DENVER -- The Motorcoach Council reports that its "Get Motorcoachified" bus-wrap campaign has been adopted by 70 motorcoach operators across North America.

The operators have purchased the Get Motorcoachified bus wraps, which are designed to educate Americans and Canadians about the benefits of motorcoach travel, while directing business to the participating operators.

Among the campaigns early adopters are Voigts Bus, Ramblin Express, Arrow Stage Lines, All Aboard America, Lewis Stages, Lamers, Kobussen Trailways, Archway Bus Transportation, Stouts, Annett Bus Lines, CIT Charters Inc., Executive Coach, Go Windstar, Vandalia Bus Lines and others.

Operators can get involved in the campaign for as little as $1 per seat (the estimated $45-55 cost for one bumper wrap).

Campaign participants receive a directory listing in the "Motorcoach Company Locator" found on the councils business-to-consumer website www.GetMotorcoachified.com.

Full bus wraps, side wraps, rear upper cap wraps and bumper wraps are available for purchase. ABC Graphics, Harbor Graphics, Summit Graphics and Turbo Images are among the councils licensed graphic vendors that are selling and installing the wraps.

The council welcomes additional graphic vendors to apply.

Meanwhile, Motor Coach Industries has donated $5,000 to the council to help bolster the Get Motorcoachified promotion.

"Were hopeful this gesture will encourage operators full participation in this promising marketing campaign," said Patricia Ziska, MCI vice president and chief customer officer.

"From the councils creative wraps for coaches, to MCI Service Parts opt-in parts program, all the elements are there to assure the campaigns success. Now, its up to everyone in the industry to do their part."

Council President Todd Holland said the council was grateful for MCIs support. "MCIs contribution will help us to pursue additional opportunities in 2010." Holland is president of Ramblin Express of Denver and Colorado Springs.

MCI, which is a founding member of the council, has established a program that allows customers to contribute one-half of one percent of their MCI Service Parts purchases to the Get Motorcoachified campaign.

MCI has pledged to match the first $50,000 in customer contributions made through the program. For more information about MCIs program, go to http://www.mcicoach.com/AboutUs/getMotorcoachified.htm.

ABC Companies also is offering a voluntary, opt-in program for its customers to contribute one-half of one percent of their net service parts purchases to help fund the support the Get Motorcoachified campaign.

To learn more about ABCs program, go to www.abc-companies.com.

For additional campaign information, email pr@motorcoachcouncil.org or go to www.motorcoachcouncil.org/campaign.