Forest River Bus & Van, a division of Forest River Inc. based in Goshen, Indiana, has announced a series of leadership changes aimed at strengthening operations, improving customer service, and supporting long-term growth.
Douglas Wright has been named president of Forest River’s bus, van, and marine divisions. Wright brings more than 30 years of experience in the automotive industry.
“This company was built by people who care deeply about what they do – and who they do it for,” Wright says. “Our responsibility now is to carry that legacy forward while continuing to refine and elevate the customer journey.”
Supporting that vision is longtime Forest River leader Mike Terlep, newly appointed director of sales for the bus division. Terlep will lead sales across government, commercial, and dealer channels throughout North America. With experience in both RV and commercial transportation sectors, he says he will have a dependable, dealer-focused approach.
“There’s no substitute for consistency and follow-through,” Terlep says. “We’ve built a strong foundation, and I’m excited to help carry that forward, ensuring every agency, fleet, and dealer experiences the strength of our commitment.”
In addition to these leadership moves, Forest River is introducing two new roles:
- Ryan Lamb has been named director of customer experience. With nearly two decades in commercial vehicle manufacturing, Lamb will focus on improving consistency, speed, and clarity at every customer touchpoint, from order to post-delivery support.
- Matt Steele has been named director of dealer experience. With a background in product development, dealer operations, and customer service, Steele aims to streamline processes and better equip Forest River’s dealer network for success.
Company officials say the leadership realignment underscores Forest River’s commitment to quality, service, and strong industry partnerships.
“These changes are more than new titles,” Wright says. “They represent a renewed focus on aligning every part of our business with what matters most—delivering quality products and exceptional service for years to come.”
